A modern research method
for insight into the modern consumer.

The first we do before creating any content is SEO keyword research. This ensures that your content will be more relevant to the search queries of your potential customers and will, as a result, lead to higher rankings in the SERPs.

Additional considerations

Other things we'll keep in mind when preparing the content topics and keyword list

Permalink structure

The permalink structure is what helps google understand the pages on your website. These are URLs that will be used to archive external websites, web pages as well as internal links in relation to a specific content. It plays a pivotal role in the establishment of the search engine rank. We'll make sure the permalink foundation is set-up right from go.

Potential keyword density

In order to rank your website on the search engines, you have to know what keywords your customers are using. This is why it's important for the density of those keywords to be higher than other content. If the density is high enough, then Google will put your site higher in their search rankings based on how often those words are used and how many links point back to your site.

Keyword grouping

One of the most important aspects of SEO is keywords. Keywords are words or phrases that you want your content to rank for in search engines. One way to strategically pick keywords is to use a keyword selection tool like Google's Keyword Tool. For example, if you sell custom cufflinks, your primary keyword might be "custom cufflinks."

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