Increase online sales with keyword specific AI content
Online stores use video content as a means of communicating with their customers. Whether it's an explainer video on a product, or videos showing how to do tasks with the products, ecommerce businesses are turning to AI technology to help produce these videos for them at a fraction of the cost that they would normally spend.
Check out this sample AI video for eCommerce
In the past, producing video required hiring a company to film and edit an entire script, or hiring actors to create new scripts. Video production companies have limited time, so if you wanted, for example 100 of these videos done, it would cost you hundreds of thousands of dollars as well as weeks of waiting. This can be incredibly expensive for a startup business which is trying to get the word out abouttheir products. Good luck making a personal video for every product in your Amazonor Shopify store!With our type of AI technology, it allows businesses to have much more control overproducing these types of videos they produce and drastically reduces costs. The average cost of a 1000-word script with a 4–5-minute video is about $250 with Arclight Content and we offer fast turnarounds on all your marketing needs.
How our AI technology helps ecommerce businesses
While the idea of AI may seem futuristic and scary to some, it's actually an incredibly useful tool for modern businesses. AI allows a business owner to have anavatar created which is essentially just that: a digital representation of you. This canbe used in videos, where customers will see your face while you demonstrate a product or simply talk to them.
The AI technology used in our ecommerce videos
In the past, producing video required hiring a company to film and edit an entire script, or hiring actors to create new scripts. Video production companies have limited time, so if you wanted, for example 100 of these videos done, it would cost you hundreds of thousands of dollars as well as weeks of waiting. This can be incredibly expensive for a startup business which is trying to get the word out abouttheir products. Good luck making a personal video for every product in your Amazonor Shopify store!With our type of AI technology, it allows businesses to have much more control overproducing these types of videos they produce and drastically reduces costs. The average cost of a 1000-word script with a 4–5-minute video is about $250 with Arclight Content and we offer fast turnarounds on all your marketing needs.
Ready to be part of an industry transformation?
Schedule a call now to see how Arclight Content can support your business.
Elevating your content workflow
Tell stories and connect with your customers in a way that text alone simply cannot do!
We'll create custom, optimized video content and ai assisted videos for your specific needs.
Video Blogs and SEO Content
Arclight Content provides you with invaluable ways to improve customer experience and SEO through video blogs and optimized written content.
Product Demonstrations
Provide compelling and engaging product demonstrations in a timely manner to generate more leads and increase sales. These product demonstrations will you help you achieve the following:Increase your ad performance by 31%, Boost ROI by nearly 40%, Attract more referral traffic from social media by 25%
Customer Checkout Abandonment
Never leave a sale on the table. Send personalized videos via email whenever a customer is about to abandon their checkout cart. This increased conversions by 65%.
Product Reviews
Present engaging product reviews. Product reviews are proven to increase trust and sales. The average word count of an Amazon product review can range from about 500 to 1000 words, what better way to communicate that than using an AI avatar talking directly addressing your customer? This can Increase conversions by 60% and are also great for SEO/Organic Rankings.
Cross-Sell & Upsell Videos
Cross sell or upsell your products in videos that are hyper targeted towards each of your customer's unique demographic and buying history.
Price Comparison
Customer wants a product but is looking for better pricing elsewhere. Personalize videos showing low prices via other online retailers on key items that the customer may be researching. Compare the prices and demonstrate why your store has the best deal. Also, include exclusive promotions only available through your store that are not listed anywhere else.
Product Demos
Show new products or old discontinued products that were favorite with existing customers in order to bring back past purchases. Also, could be used as an upsell opportunity during purchase process, introducing another related product at 20% off.
Chat Bots
While users are online shopping your store, allow video chat bots to answer common questions, offer product suggestions and add to cart for them. It takes a little bit of work initially but the benefits are tremendous! With this type of video content, it will help your ecommerce business stand out from the crowd and increase conversions dramatically!
Updates on Your Business or Product Line
People like to hear from businesses theylove about new stuff coming out!
Sample AI video for eCommerce
Sample AI written content for eCommerce
Why SMS messages are so important to E-Commerce Companies
In this age of digital marketing, SMS messages have become a valuable tool for any business. With a dedicated team of experts on your side, you can be sure that you are going to get the best results possible with your messaging strategy. Our team at Arclight Content has been working in the industry since 2016 and we know what it takes to create an effective SMS campaign. We work with all sorts of businesses from small startups to some of the largest Fortune 500 companies in North America and beyond. We understand that every company is unique, but our goal is always tohelp them reach their goals by delivering dynamic campaigns that will drive conversions for years to come. Let us show you how we’ve helped other clients just like yours succeed!
Lower No Show Rate, Higher Revenue Per Hour for Medical Professionals
Even a small change can have a major impact on your business. We recently worked with a medical company that wanted to lower their no-show rate while also increasing revenue per hour, and we managed to show immediate results within just one month of our services!
How did we do it?
It was actually pretty simple: by using SMS messaging as a tool to remind patients of their appointment and send reminders for missed appointments. Using SMS as a way to communicate with patients not only has improved engagement rates—it’s also helped them increase revenue per hour by 38% without having to hire any additional staff! The staff was able to identify gaps in the schedule from canceled appointments sooner and used this information to better plan out their day, or contact patients on waiting list for last minute openings.
Our program was so successful that this company has all but phased out paper-based appointment reminder systems, and is now seeing more patient engagement in a shorter period of time. You can become your own success story with the help of our team at Arclight Content!
Increase brand awareness by staying in touch with customers in a personal way
In this hyper-connected world, it’s becoming more and more difficult to build meaningful relationships with customers. There are so many different channels of communication that it can be like drinking water from a firehose! Mailboxes are flooded with spam emails, in-boxes filled to the brim with social notifications, and your voicemail box is probably always on full. SMS messaging has become one of the last methods of communication left that allows you to cut through all this noise in a personal way. Customers appreciate a text the morning of their birthday with a coupon and a personal message offering them a free coffee as a thank you for being a loyal customer, and a happy birthday!
Some of the largest brands in the world like Amazon, Nordstrom’s, and Macy’s are already taking advantage of SMS marketing to connect with their customers on a
personal level. It’s such an easy way to engage your customers because you can deliver text messages anywhere in the world at any time in just seconds—and if youwant to take it even further, you can use autoresponders that guarantee that your message will get read!Ways E-Commerce Companies Benefit from Automated TextNot only is SMS marketing a great way to connect with your customers, it’s also cost-effective! Since your messages are going to be automated, there’s no need for you to hire someone full-time or purchase expensive phone hardware.More Personalized Messaging: Arclight Content has the tools and expertise when it comes to converting messages into sales through different copywriting and creative strategies. Our team understands how an effective SMS program works and have proven results over many years of experience. Realistic ROI: The average ROI for an SMS campaign can vary between 200% – 300%, depending on how well the message was crafted and what kind of response rate you get from your audience. If executed correctly, an SMS campaign can be one of your highest-performing digital marketing investments!
Any subscribers that opt-in to receive notifications from your company will automatically start receiving a text message the moment you launch your campaign. Subscribers can also reply to any of these messages within 30 minutes and expect a response—no matter what hour of the day!
For E-Commerce companies, SMS messaging is an effective tool for customer retention and engagement. Customer’s love getting personalized text messages on their birthday or seeing special offers in their inbox at midnight. This is one reason why E-commerce companies have seen massive success using opt-in notifications when it comes to promoting sales, discounts, new arrivals, etc. As more and more companies are beginning to discover the power behind SMS marketing, you can expect this tactic to become increasingly popular. Consider how much easier it would be to get new business if you were able to easily increase your opt-in rate?! Give us a call today and see what kind of success your company could be having with text message notifications! What are the benefits of SMS messaging for your e-commerce company? We can help you find out. Our team at Arclight Content is ready to partner with you and answer any questions related to our services, which include web design, SEO marketing strategies, social media management, content creation and more. You can send us a message on the website or call us directly at (888) 668-3350.
How Human AI Video Chat Bots Help Your E-Commerce Company
A chatbot is a computer program designed to simulate conversation with human users on the internet. Chatbots come in all shapes and sizes, from quick-replying text boxes to virtual customer service agents that guide you through your e-commerce experience without any human interaction. Chat bots are not only great for companies who need to automate some of their customer service tasks; they can also speed up responses and make it much easier for employees. They are even able to reduce an entire call center down into one single chat box on a website! This allows customers to ask questions and get answers as quickly as possible before moving onto other tasks or buying something online.
Virtual AI Video Chatbots have the ability to talk to customers for you in a real, human-like way. This technology can scale with your business and allows employees to focus their time on other tasks that require more attention or training. Virtual assistants are much more efficient at some tasks than humans since they don’t need any breaks, sleep or food. They also do not forget details or misspeak, or commit any of the other common human errors we see in the work place. The following are the main advantages to deploying chatbots on your e-commerce site:
1. 24/7 customer service- Your customers will never experience a lack of customer service again because chatbots are available round-the-clock. They don’t get sick, tired or forget things.
2. Personalized content – Chatbots can be programmed to look at the history of a user’s actions and suggest products they may enjoy based on this prior action or purchases.
3. Free up human resources – Instead of hiring unnecessary employees in order to make sure there is always someone available for customers, chatbots allow you to hire fewer people while still making customers feel like they have an abundance of support services by
4. Make more sales- Chatbots can upsell and cross-sell products without being too pushy or coming across like a used car salesman. With the help of chatbots, e-commerce sites will have an advantage over other brands because they are able to offer around the clock customer service and support.
5. Sell Higher Ticket Items- Since chatbots will be able to answer common questions quickly, they will gain the trust of customers. This means that customers are more likely to trust them when they recommend products or services with a higher price tag than usual.
6.Upsell/Bundle packages based on either item being bought- This will help to increase the average order value by upselling and cross-selling at opportune moments.
7.Educate Your Consumer- Chatbots will be able to answer questions and educate customers on products without any bias or ulterior motives.
8. Reduce Customer Service Costs – With AI Video chatbots, companies can automate many of their customer service tasks and reduce the amount of live chats going on at once. This allows companies to spend less money and time hiring new employees for this task when chatbots could do it instead!
9. Increase Sales Conversions- Live chats can be intimidating to customers and comes across as too pushy. Chatbots offer an alternative to this by not being pushy, but still offering the opportunity of upselling or cross-selling products.
10. Reduce Friction Between Brands and Customers – Some brands feel a disconnection from their customers because they cannot answer common questions in a timely fashion. Chatbots drastically reduce the time it takes to answer these questions and close that gap for brands.
Your customers will find all of the above features to make purchasing items from your e-commerce store a breeze. They will appreciate the ease of shopping with your company, which will increase your brand’s value and loyalty to them. In addition, many of the features above not only help your customers but help your business by using AI to make suggestions like upselling and cross selling to increase your average order size. When all of these factors combine and their effects compound the end results can turn into drastic large improvements.
If you’ve been searching for an innovative new way to grow your e-commerce business, we can help. Our team of experts specialize in digital marketing and want to partner with you on a strategy that will make both of our lives easier. We offer many services including SEO campaigns, content creation, video production and AI chatbots. Chatbots are becoming increasingly popular because they free up human resources while increasing conversion rates. Contact us today if you would like to learn more about the advantages chatbot deployment has over traditional customer service methods!
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