Video Content Marketing Services

Videos are becoming a popular form of content, and for good reasons. They’re engaging, informative, and can help your business achieve its marketing goals. However, there’s a downside: creating videos is expensive and time-consuming, and not all businesses have the time or money to invest in video content. But if they don’t choose to invest in video content, then they’re going to miss out on opportunities to gain more leads and customers.

What Exactly Is Video Content Marketing?

Simply put, video content marketing is using videos to market your business. This can be done in a number of ways, such as creating product demo videos, explainer videos, educational or how-to videos, and more. Essentially, you’re using videos to communicate with your target audience in a way that is both informative, entertaining, and engaging.

The main goal of video content marketing will depend on your business’ specific goals. However, in general, you want to create videos that will help you achieve one or more of the following objectives:

  • Increase brand awareness
  • Boost engagement levels
  • Generate leads and sales
  • Educate customers about your products or services
  • Build a relationship with your target audience

Why Does Your Business Need Video Content Marketing?

There are many reasons why your business should invest in video content marketing. Here are three of the most important ones:

Better Emotional Connection

Videos allow your viewers to connect with your brand on an emotional level in a way that text and images cannot. When people feel connected to your brand, they’re more likely to become loyal customers.

This is also true when people see how your product or service can help them solve a problem or improve their lives. Videos can be used to demonstrate exactly that. In fact, studies have shown that video content is more effective at converting leads into customers than any other form of content.


Stronger Engagement Levels

Videos also have the ability to engage viewers longer than any other form of content, like text, images, and illustrations. This is because humans are hardwired to respond to moving images, which is why video marketing is so powerful.

When people like your videos and feel emotionally connected to them, they’re more likely to share them with their friends and family, which can help you reach a larger audience. And since videos are more engaging than any other type of content, it’s a great way to keep people coming back for more.

More Conversions

As we mentioned earlier, videos are very effective at converting leads into customers. This is because videos can help people learn about your product or service in a short amount of time, and they’re also very persuasive when done right.

As people get to know your brand and learn how your product or service can help them, they’ll be more likely to buy from you. In fact, a study has shown that having a marketing video on your website can increase your conversion rates by up to 86%.

Examples of Effective Marketing Videos

Now that we’ve talked about why your business needs video content marketing, let’s take a look at some examples of effective marketing videos.

Product Demo Videos

One of the most popular types of marketing videos is the product demo video. In these videos, you show your viewers how your product works and what it can do for them. This is a great way to introduce people to your products or services, and it can also help increase sales. If you’re in the service or ecommerce industry, product demo videos are a must.


Explainer Videos

Another great type of marketing video is the explainer video. In these videos, you take complex topics and break them down into easy-to-understand language. This is a great way to educate your viewers about your products or services, and it can also help increase sales.

If you have a lot of complex products or services, explainer videos are a great way to introduce them to your target audience. And since they’re so easy to understand, people are more likely to watch them all the way through.


Educational or How-To Videos

Another type of video that can be extremely effective is the educational or how-to video. In this type of videos, you teach your viewers about a certain topic. You can even go in-depth and teach them how to do something. This is a great way to build trust with your target audience and show them that you’re an authority in your field.

If you’re in an industry where people need to learn a lot about your products or services, educational or how-to videos are the way to go.


Virtual Tour Videos

A trend that’s becoming more popular in the real estate industry nowadays is the virtual tour video. In these short videos, you take your viewers on a tour of a property that you ‘re selling. This is a great way to show them what the property looks like, and it can help increase your overall productivity and sales.

If you’re in the real estate industry, virtual tour videos are a must-have because they can help you close more deals.


Special Promotion Videos

Another great type of marketing video is the special promotion video. In these videos, you announce a special offer or sale that you’re having. This is a great way to get people hyped up and excited about the latest deals that you have, whether it be a giveaway, a contest, special discount offers, and more.

If you’re running a special promotion, make sure to create a marketing video to announce it. This will help increase awareness and get more people interested in your offer.


Brand Storytelling Videos

Another type of marketing video that’s becoming increasingly popular is the brand storytelling video. In these videos, you tell the story of your brand. You can talk about how it was founded, what its mission is, and why people should trust it. This is a great way to connect with your target audience on an emotional level and show them what you’re all about.


Case Study and Customer Testimonial Videos

Finally, another great type of marketing video is the case study and customer testimonial videos. In these videos, you feature real-life customers or clients talking about how your product or service has helped them. This is a great way to show potential customers that you’re an authority in your field, that you understand their situation, and that you can resolve their problems.

So, those are seven types of marketing videos that can be extremely effective for your business. Keep in mind that the type of video that’s right for you will vary depending on your industry and what you’re trying to achieve. But, as a general rule, any of these videos can help increase brand awareness, engagement levels, and conversions.

Arclight Content’s Innovative Approach to Video Content Marketing

When it comes to video content marketing, Arclight Content takes a unique and innovative approach. We believe that video is one of the most powerful tools at your disposal, and we’re passionate about helping businesses harness its potential.

That’s why we use AI technology to help create videos that are customized for your business’ needs. This helps to ensure that your target audience feels like you’re speaking directly to them, which can result in better engagement levels and more conversions. Other benefits of using our video marketing service are:

  • Faster turnaround times
  • Much more affordable than traditional video production companies and in-house marketing teams
  • Video production is scalable, so you can easily increase or decrease the number of videos you need depending on your needs

If you’re looking for a video marketing service that’s innovative, affordable, and produces high-quality videos, Arclight Content is the perfect choice. 

Contact us today at 917-522-8094 to learn more, or you can also visit our website at